MobilityWorks Introduces New Brand to Improve Customer Experience
MobilityWorks is pleased to announce a fresh new look for our customers. Since 1997, we have used our original branding and logo. Within the next few months, we will be rolling out an updated new look in our stores with new signs and more. You can experience this change online on our website and social media accounts, including Facebook and Twitter. We can’t wait to help you connect with what matters with the same great customer service.
“We have very special customers and we are the leader in a very special industry,” MobilityWorks Vice President of Marketing Chris Paczak said. “At MobilityWorks, we do not empower our clients, we provide solution options to help them empower themselves.”
“We set out to redefine our brand message to our customers, influencers, and industry to speak on behalf of our customers and people with mobility limitations everywhere,” Chris said. “Our journey started with a partner agency, Wyse. Together, we researched a focus group of 20,000 wheelchairs users. The results of our research have positioned our brand with a persona of ‘Value and Emotion’. At MobilityWorks, we do not just sell products; we change people’s lives and enable them to ‘Connect with what Matters’. BE THERE was our chosen tagline. The tagline speaks to breaking down barriers, removing obstacles, and living life by having transportation that ensures you will BE THERE! The soft color pallet translates into a very personal and caring approach we have with our customers. The new logo is one that speaks to ‘Motion’ and a modern feel that will resonate with people when they see it.”
“At MobilityWorks, our brand is built from the heart,” Chris said. “Our employees and facilities are designed to make your experience with us as comfortable and valuable as possible. We are not a car dealership. We do not have sales people. We have highly trained Certified Mobility Consultants that will sit down with you, in person, to make sure that we are providing specific solutions for your needs, your lifestyle and your budget. Without this consultation, selecting a vehicle just based on price or sight unseen, adds a great deal of stress and the risk of purchasing the wrong product. We find our customers the perfect solutions so they can be there.