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This is How We Roll Fashion Show

fashion_show_fittedEarlier this month the Bryon Riesch Paralysis Foundation held their 4th annual “This is How We Roll Fashion Show”. The event was held just outside of Milwaukee, WI where almost 40 models, ranging in age from 5 to 70, showed off some of the latest trends in fashion. Current Miss Wisconsin winner Courtney Pelot and local celebrity Luke Bebeau hosted the show that was attended by almost 300 people.  This was their largest amount raised to date with over $35,000 being donated to help fund research as well as support the local community.

In 1998, while attending Marquette University, Bryon was injured in a car accident that left him paralyzed from the chest down. Following the accident, his family and friends pulled together to put on a fundraiser that would help with Bryon’s medical costs. This inspired Bryon to form the nonprofit in 2001, that over the past 16 years has raised over $4 million dollars towards the fight against paralysis.  Every year they award research grants to some of the brightest minds and best research facilities in the United States. They also help individuals in the local community with the cost of adaptive equipment, as well as scholarships for college tuition.

Bryon Riesch puts on several other annual events including a golf outing, bowling tournament and a team race for kids. He initially organized the fashion show to bring attention to issues such as inclusion, medical research and improving accessibility. As his organization continues to grow and gain national media attention Bryon is looking forward to helping even more individuals and researchers.

Check out the video below to see some of the “This is How We Roll Fashion Show”