Target Launches Adaptive Apparel Line
Target, the second largest discount store retailer in the United States, recently unveiled their new line of adaptive clothing. Last year Target announced their new clothing line for kids called “Cat and Jack” that was originally designed to be sensory friendly for children with autism. The new “Cat and Jack” adaptive clothes will feature 40 accessible friendly items ranging from pajamas to jackets.
The design team from Target worked with children and parents to help develop a line of clothing that would be both comfortable and functional. All of the shirts are tagless to help prevent irritation and have flat seams for added comfort. The clothing is also made from extra-soft, comfortable and durable cotton knits. Some of the accessible features that will make getting dressed easier include:
- side and back snap and zip closures
- hidden openings for abdominal access
- outerwear with zip-off sleeves
- footless sleepwear
- diaper-friendly leggings and bodysuits
On the corporate Target blog “A Bullseye View”, senior vice president of Product Design & Development Julie Guggemos said, “It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point. We heard from our guests—and members of our own team—that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that. Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
Sizes will be available in 2T-5T (Toddler) and XS-XXL (Big Kids) with prices ranging from $4.50 to $39.99. You can visit Target.com to view the full line of Cat and Jack adaptive clothing. Some of the items may not be in stock at your local Target store, however they are all available online.