Suiting Our Soldiers – Gary Sinise Foundation, Jos. A. Bank Team Up for Veterans
Buy 1, Get 2, Donate 1 Campaign to Provide Returning Vets with Suits for Job Interviews
In an effort to help our returning heroes re-enter the civilian workforce, clothing giant Jos. A. Bank is teaming up with The Gary Sinise Foundation to provide thousands of veterans with new suits. Many of our veterans come home looking for work not owning a suit or with having a proper fitting one after years of military service overseas.
“Anything we can do for our veterans, I’m looking to support” said actor Gary Sinise in this You Tube video. “Some of our military may only have one suit that they’ve owned for 10 years. When transitioning from military service to the private sector, being able to look sharp when presenting themselves can be very important.”
Uniform of Success
Jos. A. Bank CEO Neal Black expressed in a recent interview that the clothier has been helping veterans causes since WWI and they were looking for ways to help vets with finding jobs. For post-9/11 veterans, the unemployment rate in February 2013 was at 9.2 percent. With the current Jos. A. Bank marketing campaign “Buy 1, Get 2 Free” already under way and having a lot of success, some of their customers suggested donating one of the suits to veterans. The idea was then presented to The Gary Sinise Foundation and ambassador Brian Anderson – who met Sinise at Walter Reed Hospital where he was rehabilitating after losing both legs and his left hand. Anderson was on Fox & Friends Sunday morning promoting the program. According to Anderson, when Gary Sinise first saw him Sinise said “Holy crap, it’s the real Lt. Dan” in reference to his role as Lt. Dan Taylor in Forrest Gump. The movie won the 1994 Academy Award for best picture.
The campaign runs from July 1st to July 7th and can be applied to in-store and online purchases. You can get more information and shop for suits to help our veterans at Jos. A. Bank here.